APS Logo Design
Asia Pacific Spiral is a Singapore company, operateing in oil&gas industry.
The expansion in new foreign markets and a stronger presence in the field, highlighted the necessity of a powerful, modern and unified Corporate Image.
The first step of the process started with the logo re-design.
The main focus for the design was on the unique manufacturing process of APS, specialized in Spiral Welded Tubing.
Analyzing different style and approach proposals, finally the design landed to the clean, essential final version, where the “spiral” is the main characterizing element, as visible in the sinuosity of the custom font and the “tail” of the S itself.
